There exists a variety of differences and similarities in companies: Sex, age, skin color, ethnicity, physical abilities, sexual orientation, marital status, parenthood, behavior, work experience, training, religion, leisure time behavior, habits, income, function/rank, work content, department/unit/team, employment duration, workplace, management status/title …. .
Tolerance helps to using the potential of diversity, ensures clarity and limits.
Companies are taking a risk if they permit discrimination against or a lack of appreciation of individual (groups of) persons based on their otherness. The results are declining motivation and decreasing job satisfaction as well as increased pressure to adapt, the energy of which could be used more productively.
Tolerance constitutes the basis of constructive cooperation.
The consequences of less motivation and satisfaction and more pressure are absenteeism, turnover, resignations; this translates to high costs for the company.
Tolerance makes a positive contribution to cost management.
A company must continuously deal with and react to different customer needs and a varied customer structure to be able to compete successfully in the market.
Tolerance supports the management of diversity and individuality and increases customer loyalty. The staff of multinational corporations automatically become more diverse. Companies are dependent on finding talented employees in all sections of the population – worldwide. An attitude that is open and devoted to diversity improves the company’s image in the labor market, makes it attractive to talents and potential new recruits. Within the organization, it increases staff loyalty and commitment.
Tolerance acts like a magnet.
It supports companies in securing personnel and retaining employees. Companies must react swiftly to market-induced changes. This requires employees to deal with uncertainties.
Tolerance broadens the value spectrum, promotes cognitive flexibility and the acceptance of alternative viewpoints.
With the reduction of compliance barriers, more new ideas can arise that have a strong positive influence on the creativity and innovation of the company. Teams of mixed composition are more imaginative and reach more sustainable solutions.
Tolerance fosters creativity, innovative capacity, and the quality of problem-solving in the company.
Tolerance in companies requires time till it reaches all persons. A learning process for tolerance that includes a cultural change, a change on all levels needs time and space. The participatory involvement of all stakeholders and interest groups, feedback loops, discussion fora, focus groups, idea contests, tolerance coaches amongst other things contribute to the success of this process of change.
The Netzwerk für Toleranz e.V. supports companies in anchoring tolerance in their personal and corporate strategy. “By setting up their individual stela, companies are committing publicly to tolerance in managing diversity. They are offering their employees larger-than-life esthetic reference point to internalize this company value.”